---
title: Daedalos Concepts – challenging the status quo
description: Inventive product solutions for the interior and landscaping market through a customer-centric (e-)business model.
---

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# Inventive product solutions for the interior and landscaping market through a customer-centric (e-)business model

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## What you should know about us

Daedalos Concepts is the brainchild of entrepreneur Bram Callewier through which he launches inventive and disruptive business models in the traditional interior & landscaping market in Western Europe.

Innovative products and/or a unique customer experience are key to every project, reinforced by an immaculate digital approach.

![Bram Callewier](https://daedalos.be/hs-fs/hubfs/BramCallewier-1024x682.jpg?width=1024&height=682&name=BramCallewier-1024x682.jpg "Bram Callewier")

Bram Callewier (°1987) is an entrepreneur based in Bruges, Belgium with an eye for innovative ideas and a distinctive way of working. Already in 2007 he founded Stoneasy.com together with his father and brother, a pioneering online business for the import & distribution of natural stone. He expanded this online platform from 2012 onwards to become a dominant player in Western Europe. After the sale to the group Brachot Bram decided in 2021 to write a new chapter with Daedalos Concepts. The rest of the history is being written while you read this.

Bram is married to Eliza Jarahyan and together they have two fantastic children: Arthur & Chloé.

### Get to know our product brands

[![Jivana (square)](https://daedalos.be/hs-fs/hubfs/Jivana%20(square).png?width=1000&height=1000&name=Jivana%20(square).png "Jivana (square)")](https://www.jivana.green/en)

### JIVANA

Jivana is a leading importer and supplier of artistic and technically advanced artificial greenery products.

We specialise in fire-retardant and UV-resistant artificial plants and green wall products that not only look incredibly natural, but are made from the highest-grade materials for a long lasting result.

[Get inspired](https://www.jivana.green/en)

### AquaJoint

AquaJoint offers durable, permeable and weed-resistant jointing solutions for outdoor paving.

Our innovative products let rainwater drain naturally into the soil – helping reduce flooding and recharge groundwater.

[Explore our products](https://www.aquajoint.eu/en/products)

[![AquaJoint_POS](https://daedalos.be/hs-fs/hubfs/AquaJoint_POS.jpg?width=1884&height=161&name=AquaJoint_POS.jpg "AquaJoint_POS")](https://www.aquajoint.eu/en)

![logo-mail](https://daedalos.be/hs-fs/hubfs/logo-mail.png?width=2000&height=437&name=logo-mail.png "logo-mail")

### Flat-Pro

Flat-Pro is a brand in levelling systems. Not only do we offer the traditional system with clips and wedges (“Clip-it”) in different joint thicknesses but equally a handy DIY system “Twist-it” where no plier is required.

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# Daedalos Concepts

Kooidam 7  
8200 Brugge  
+32 50 66 98 22  
[sales@daedalos.be](mailto:sales@daedalos.be)

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