Inventive product solutions for
the interior and landscaping market
through a customer-centric
(e-)business model
What you should know about us
Daedalos Concepts is the brainchild of entrepreneur Bram Callewier through which he launches inventive and disruptive business models in the traditional interior & landscaping market in Western Europe.
Innovative products and/or a unique customer experience are key to every project, reinforced by an immaculate digital approach.

Bram Callewier (°1987) is an entrepreneur based in Bruges, Belgium with an eye for innovative ideas and a distinctive way of working. Already in 2007 he founded Stoneasy.com together with his father and brother, a pioneering online business for the import & distribution of natural stone. He expanded this online platform from 2012 onwards to become a dominant player in Western Europe. After the sale to the group Brachot Bram decided in 2021 to write a new chapter with Daedalos Concepts. The rest of the history is being written while you read this.
Bram is married to Eliza Jarahyan and together they have two fantastic children: Arthur & Chloé.
Get to know our projects
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JIVANA
Jivana is a leading supplier of artistic and technically advanced artificial greenery products.
We specialise in fire retardant and UV resistant artificial greenery that not only looks incredibly natural, but is made from the highest-grade materials for a long lasting result.
Flat-Pro
Flat-Pro is an innovative brand in levelling systems. Not only do we offer the traditional system with clips and wedges (“Clip-it”) in different joint thicknesses but equally a revolutionary new system “Twist-it” where no plier is required.